Pirelli Calendar 2010 is in its 36th edition
Posted December 1, 2009 | Category: Cars
The 2010 Pirelli Calendar, now in its thirty-seventh edition, was presented the world premiere of the press, guests and collectors from around the world in London. The long-awaited appointment with 'The Cal', object of worship for over 40 years, was held this year at "Old Billingsgate", the ancient and fascinating building of the late nineteenth century on the banks of the Thames from 1875 to 1982 was home to the fish market of London.
After China shot by Patrick Demarchelier in 2008 and Botswana shot by Peter Beard a year later, the 2010 is the year of Brazil and the American photographer Terry Richardson, the celebrated "enfant terrible" known for his style provocative and outrageous.
In the 30 images that scan the months of 2010, Terry Richardson depicts a return to a playful, pure Eros. Through his lens he chases fantasies, but with a cause that sculpts and captures the sunniest side of femininity. It portrays a woman captivating because, he plays with stereotypes in order to undo them, which makes irony the only veil she covers herself. It 'a return to the atmosphere and the natural and genuine images of the '60s and '70s. A clear homage and reference to the origins of the first editions of Robert Freeman (1964), Brian Duffy (1965) and Harry Peccinotti (1968 and 1969). Terry Richardson, like his illustrious predecessors, simply choose a photo, without retouching, where naturalness prevails over technology becomes the key to removing the woman from sophisticated fashion models today.
The 2010 edition is a clear expression and Terry Richardson is its interpreter: he portrays figures without frills, removed from complicated and artificial contexts trend. The setting has no showy backgrounds, for simplicity and essential. "A great photographer," says Richardson, "captures the moment, why I shoot without equipment and without assistants. My technique is the absence of technique: the lens is my eye, my charisma, my ability to capture moments of truth, whatever it is, picture angles, use of color, lights, environments have always been the essential aspects of my photographic art. "
The rooster, the saber, the jets of water and old tires, get the punctuation which gives rhythm and harmony to the story of Richardson where the influences of Pop Art, which had already inspired some early editions of calendars, merge with what is a hallmark of the American photographer, that Eros which is barely mentioned in the 2010 Cal with allusions through which mocks the conventions Richardson giving form and carnality of the taboos.
A calendar judged 'Pop' by Francesco Negri Arnoldi, who was Professor of History at the University "Del Salento" in Lecce and "Tor Vergata" in Rome, who calls it "totally new, in his return to past, totally original, in its tradition and able to rediscover the charm of the nude female natures. " With the return to "Pop" it takes a vital and immediate iconographic language, understandable by all and contaminated only by daily life.
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